The Ritualist

The Ritualist is a contemporary skincare line informed by cycle-syncing –  syncing one’s lifestyle, diet, and skincare routine to a woman's hormonal cycle. Cycle-syncing honors the body’s natural rhythm. I utilized the Adobe Suite to design an original logo, packaging mockups, and a social media mockup. The social media plan outlines research-driven methods to boost engagement: honoring and evolving the visual identity of The Ritualist and empowering an online community of women.